AI Insights · Timothy · July 2025
Top 5 Casual Games on iOS in Italy: Q2 2025 Performance
Explore the performance of the top 5 casual games on iOS in Italy during Q2 2025, with insights on downloads, revenue, and active users.
In the second quarter of 2025, the casual gaming scene on iOS in Italy showcased notable trends, with data insights provided by Sensor Tower.
Royal Kingdom from Dream Games experienced a remarkable increase in weekly revenue, peaking at approximately $37.9K by the end of June. The app's downloads surged mid-quarter, hitting a high of 19.8K in late April, while active users climbed steadily to reach around 56.9K by the end of the quarter.
Township by Playrix saw fluctuating weekly revenue, starting at about $56.5K and closing the quarter at $50.2K. Downloads showed a declining trend, starting from 14.9K and tapering to 5.9K. Despite this, active users remained relatively stable, maintaining around 199K by June's end.
Subway Surfers from Sybo Games ApS had consistent download numbers that peaked at 12.5K in the last week of June. Revenue remained modest, with a slight peak at $908 in late June. Active users varied but managed to hold a strong presence, finishing the quarter with nearly 282.8K.
Geometry Dash Lite by RobTop Games AB, despite generating no revenue, maintained a steady download rate, reaching about 10.3K in early June. Active users saw an increase, peaking at 219.7K in early June before settling at 190.6K by the end of the quarter.
Finally, Crossword Jam: Fun Word Search from PlaySimple Games Pte Ltd showed a gradual decline in downloads, starting at 7.9K and dropping to 4.8K by late June. Revenue fluctuated slightly, closing at $638, while active users maintained a consistent presence, averaging around 17.3K at quarter's end.
These insights highlight the dynamic performance and engagement of top casual games in Italy's iOS market, with more detailed analytics available through Sensor Tower.